Homelessness in the City
Ad Campaign

SixThreeThree began working with a homeless services agency called PATH (People Assisting the Homeless) in 2006. PATH’s CEO, Joel John Roberts, was running a daily blog featuring stories from around the city concerning the homeless. PATH was looking for a way to attract a broader audience to the blog. We all sat down one day and Homelessness in the City was born.

The campaign has been evolving since, and PATH has been working to broaden it to create awareness about the day-to-day issues LA’s homeless face.