Daffy's Clothing Stores
Ad Campaign
Daffy’s is a chain of clothing stores in New York, New Jersey, and Philadelphia. They were the original off-price bargain hunter’s destination, long before Marshalls and Loehmans, etc. Their brand has always been tongue-and-cheek, and they wanted a fall campaign centered around the real people that save big on their fashion.
The entire campaign was done by SixThreeThree, a freelance brand manager, a freelance media buyer, and two freelance copywriters. None of the parties involved, including the client, ever met each other. It was done 100% virtually, and an incredible model for how work can be done by many different people in different locations. The client was in New Jersey, the account planner was in Westchester NY, both copywriters and the media buyer were in NYC, and I was in Los Angeles.
It was an incredible experience, and a preview of many things good things to come.
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